Celebrating our 92% Award Entry Success Rate

For several of our clients we manage their award entry programme, researching those desirable accolades and drafting a convincing entry on their behalf.

And we’re extremely good at it!

With three months to go until we say goodbye to 2022, we have already chalked up 25 entries for 4 different clients this year, 23 of which have resulted in us achieving a finalist and/or winner status for our entry.

Securing a finalist accolade elevates your reputation, provides great press opportunities, offers unique and powerful content for your social channels and most importantly gives people a reason to buy from you!

Many thanks to our client Russell Lawrie, Commercial Director at Endpoint Automation Services Limited for his kind words on how we have supported their award entry programme: “Being shortlisted as a finalist has exposed EAS to local and national coverage of the great work we are producing on behalf of our clients.

“We have found many clients have greater confidence in engaging with us, as they recognise EAS as a multi-award-winning automation partner with a specialism in their industry which has a direct impact on our bottom line.

“Creating an impressive and persuasive entry can be a laborious and time-consuming undertaking but Zeus PR, take all the stress away from us, which allows EAS to focus on what we are best at; providing cost-effective automation solutions.”

We have shared more insight on the award entry process in a previous blog post The Power of Awards and Writing a Winning Entry

If you would like to benefit from our expertise and 92% award-entry success rate, call us on Tel 01260 275372 or email anthea@zeuspr.co.uk


Zeus PR Appointed by WaterBear Music College for National PR Brief

WaterBear Music College has appointed Zeus as their PR agency to support the group in building its reputation nationally, and support their ambitious expansion plans.

Zeus PR will be harnessing the success story behind WaterBear’s inaugural college in Brighton which opened in 2019, to generate excitement and awareness for the college’s second site opening, unveiling plans for its new college in Sheffield. Key targets include prospective students, parents and education industry professionals.

Eve Massaad, Head of Marketing for WaterBear comments: “We have had an incredible journey to date, and have exciting plans to share. Since launching four years ago we have enjoyed many successes, supporting students in connecting with an audience and mentoring them in how to remain in full control of their career, all the way to stadium level and beyond.

“WaterBear Sheffield will open its doors in September 2023, providing an additional choice of location to independent artists and musician students keen to embrace WaterBear’s ethos of building a long term, sustainable career in the music industry.

“We will be working closely with Zeus PR to share our wider vision on a national level, and embracing all key stakeholders.”

Anthea Fosti, MD at Zeus PR adds: “We are fortunate to have supported many inspirational educational providers over the past 15 years, and in that time have established a strong specialism in the sector. We are thrilled to be now working with WaterBear, who are truly unique in their offering which provides specialist one-to-one mentoring, focused class sizes and exclusive development opportunities across the music industry, across the full spectrum of music.”


Shake It Up! Another Successful PR Launch for Horlicks

The Zeus PR team has been very busy this summer with the latest PR launch for iconic British brand Horlicks!

Marking its first major launch in 100 years, Horlicks is shaking up the world of protein and supplements with Horlicks Healthy; a range of nourishing shakes specially formulated with carefully selected vitamins, minerals and functional ingredients alongside protein to make it easier and tastier to look after your wellbeing.

Helping you to feel more refreshed and ready to enjoy every moment, the four Horlicks Healthy shakes provide you with a little boost and helping hand whether you want a more soothing sleep, feel a little sluggish or simply want to ease those aches and pains!

Developed with a nutritionist to nurture your body, gut, mind and sleep, each 400g pouch contains a blend of Vitamin B6, B12, C and D, minerals Calcium and Zinc, as well as 15-20g protein per serving, whilst retaining the signature creamy and malty Horlicks flavour that has been loved by families for nearly 150 years.

With food and drink PR a firm forte at Zeus, the team has already generated significant exposure and coverage for the launch across consumer and trade press, including the Daily Mail, The Sun, Top Sante, Platinum Magazine, Baking Heaven, Love It, Woman, Homestyle, Pick Me Up, My Weekly, That’s Life, and The Grocer - with lots more to come!

Michelle Younger, Head of Marketing at Aimia Foods commented: “Horlicks has been nourishing families and supporting health and wellbeing for 150 years, and we are incredibly excited to be building on the strong heritage of the brand with the launch of Horlicks Healthy, which is all about making the most of every moment.”

“Each shake has been carefully developed to make nutrition easy and enjoyable, supporting you in your wellness journey, with the signature, creamy and malty taste that Horlicks is loved for.”

Horlicks Healthy 400g pouches are available now RRP £14.99 at Horlicks.co.uk and Amazon.


Building Creative Partnerships for Fabulosa

For our wonderfully disruptive, FMCG-lifestyle brand client Fabulosa, we love getting CREATIVE!

Each month, as part of our fast paced,  integrated strategy, to complement our media and influencer outreach campaign, we support the in-house team, with creative brand partnership development.

This sees the Zeus PR team scouring the social landscape for the most inspirational and cutting edge creatives to work with us to develop engaging content to amplify Fabulosa’s new range launches, and there are many!

In the last 6 months alone, we have worked with many wonderful artists and talented individuals in diverse fields from trainer customisation and balloon art to glassware art and nail art; we have relished each and every project and loved every minute of our involvement in bringing them to life.

A great example of this is play is the Sweet Feet collection – aimed at trainer enthusiasts. Fabulosa introduced a brand new range of premium shoe care products, delightfully fragranced designed to clean, freshen, protect, and sanitise whilst spreading that Fabulosa feeling. An absolute must-have for anyone keen on their kicks!

For the launch, the agency supported the in-house Fabulosa team with a photocall against an edgy urban skatepark backdrop and brought on board trainer customisation creative @Xtra.Customs (Instagram) who put her own fabulous spin on the launch with a Sweet Feet inspired design, sharing with her followers, and showcasing across the highly subscribed Fabulosa social feeds, to provide yet more exciting content for their army of fans.


ONTO More Success with Zeus PR

Zeus PR has been appointed by The ONTO Group - a leading tailored data management services provider to the education sector.

With an impressive roster of over 50 schools, The ONTO Group provides innovative business solutions to educational institutions across the UK and internationally, and the agency will be drawing on both its B2B and education sector experience to build the company’s profile further amongst its targeted audience base.

The content-led PR campaign will combine business news generation, case study story-telling and authoritative feature-led editorial placement, with a dynamic award entry programme, creating awareness and building the brand’s reputation in its sector.

Neil Gregory, Co-founder and Customer Success Director at The ONTO Group explains: “Since establishing the business three years ago, my Co-founder James Treacy and I, together with our incredible team, have had a phenomenal journey.”

“The pandemic brought a rapid demand for our services with many education clients initially requiring additional specialist support due to staff shortages. We are delighted that we have retained the vast majority of these schools and colleges who are now reaping the benefits of outsourcing their data management services and the significant cost saving that this can achieve.

“In working with Zeus PR we are excited to be taking our business to the next phase.”

Anthea Fosti, MD at Zeus PR comments: “The education sector has never been more stretched in terms of resources. There are enormous pressures on schools and colleges to deliver a first-rate education on limited budgets, and with reduced staffing. The ONTO Group has a proven and compelling offer, delivering efficiency and cost savings to its education clients and we are excited to help them share their story.”

Offering its school clients a variety of IT-based services, the ONTO team assists with specialist advice, reassurance and hands-on operational support. This includes onsite consultancy and training, timetable management, pupil analysis, exam arrangements, Power Bi and other data services.

In founding the group in 2019, James Treacy, with a strong track record in trading highly successful businesses, joined forces with Neil Gregory, who has extensive expertise in providing IT consultancy support for educational establishments.

The ONTO family work as a collective team to offer schools a personalised experience, by tailoring services to the needs of their education customers. ONTO understand how demanding the education environment can be and so work closely with schools to provide a supportive, effective relationship.

To find out more about The ONTO Group visit: www.theontogroup.com


Garden buildings PR

A Room with a View ... a PR Launch for a New Home Interest Brand

The Zeus PR team has been supporting with a national PR campaign, home interest brand Vita Modular, a visionary designer, manufacturer, and installer of modular, bespoke garden buildings, extensions and annexes.

With a distinctive range of exterior cladding finishes and architectural embellishments, Vita Modular buildings which are manufactured in the West Midlands, offer unrivalled solidity and durability with their trademark structural steel sub-frame.

The PR agency has been drawing on its vast experience in supporting home and interiors brands to launch Vita Modular in the UK, undertaking for the brand, content creation and generating relevant national media exposure in high end consumer lifestyle media, as well as specifier publications. Part of the agency brief includes an education element, promoting an understanding amongst home owners of the benefits of modular garden rooms, extensions and annexes.

Custom built and unique to each client with multiple customisation options, Vita Modular’s garden buildings provide much needed multi-functional space for a home office, bar, home gym, cinema room, music studio, kids zone and additional living or storage space; all whilst enhancing the aesthetics of your existing outdoor space.

Co-founder Edward Medd comments: “Our modular garden buildings, styled to reflect modern architecture, comply with all aspects of current UK building regulations, so you not only have complete peace of mind that your garden room is built to last, but you also have a space that maintains a consistent temperature for comfortable all year-round use.

“We pride ourselves on honesty and transparency, so the price of a Vita Modular building includes everything from site survey to delivery, installation, foundations, high-quality doors & windows, painted walls, electrics, lighting and premium flooring. We’re so confident in the performance and longevity of our buildings that they come with a 10-year structural guarantee as standard.

“We are proud to offer an industry-leading guaranteed 6-week lead time from the date of order and flexible payment plans to further set Vita Modular apart as the new go-to for premium garden buildings.”

The founders of the brand have a combined 40 years of experience in delivering luxury new build residential and commercial developments all over the country. They retain control over all operational activities of the business along with their brilliant team of designers, craftsmen, installers and project managers.

More information on Vita Modular can be found at https://www.vita-modular.co.uk/


Home organising

A Tidy Start …..Supporting a Major Home Interest Association

Zeus PR agency is celebrating a highly successful first quarter managing the Lifestyle & Interiors PR for a national home interest association The Association of Professional Declutters & Organisers (APDO).

APDO has seen its membership almost double in size over the past couple of years, including an increasing international presence that ranges from the Cayman Islands to Hong Kong, to Estonia. APDO is a not-for-profit association, funded entirely by membership fees and income generated through activities such their widely recognised training programme and sponsorship.

With an expertise in home interest PR and managing national consumer campaigns, our agency has been enlisted to elevate the profile of the visionary organisation and its dedicated members, with a multi-channeled and multi-disciplined PR campaign, and we couldn’t be enjoying the brief any more!

Working closely with the APDO marketing team and their passionate members, we have already secured coverage on several BBC radio stations together with top flight national media titles such as Metro, Living Etc, Bella, Heat, Good Housekeeping, House Beautiful, Women’s Health, Prima, Woman’s Weekly, Yours, Take a Break and Real Homes, with lots more in the pipeline!

The campaign to date has been a wonderful whirlwind of securing national media feature inclusion, generating major press reviews, event promotion, initiating brand partnerships, achieving expert-advice led placement.

We also ran a highly proactive press office for a major APDO event National Organising Week 2021, which took place in November, and were on hand to deliver impactful media exposure in the national print media, as well as on leading digital media channels and on broadcast stations.

As we write this post, we are busy planning the PR campaign for Spring Clearing Week, 21-27 March 2022. The event is an annual initiative to help the UK to declutter their excess. Members will be offering lots of expert advice to support others in clearing the surplus in their lives and provide guidance on giving your unwanted belongings a new lease of life!

The agency is also supporting the APDO Annual Conference, 11-12 May 2022. At the conference, which is based in Manchester this year there are opportunities available for brands wanting to raise their profile at this highly-regarded event.

A two-day learning opportunity for APDO members and the public, this year’s conference theme is ‘Time for a Change’ – driven by the many adaptations needed to be made over the last two years in both business and in people’s personal lives, as well as the heightened issue of sustainability.

APDO, the UK’s membership association for decluttering and organising professionals, sets standards, provides professional development and supports the growth of the industry. Founded in 2004, APDO is a non-profit organisation and belongs to a global community of professional organising associations which foster collaboration to advance the industry through sharing information and ideas.

If you are a member of the media interested in press content, such as organising advice or even doing a review of a decluttering or organising session in your own space, or if you represent a brand and want to learn more about APDO and the opportunities offered at its events, we would love to hear from you – please email Alexandra@zeuspr.co.uk


Art gallery event

A PR Campaign for a Leading Gallery

Zeus PR is excited to be providing and integrated PR and marketing campaign for Collect Art, a well established and highly respected gallery located in Cheshire, and serving a national and international client base.

Collect Art houses a fabulous collection of works by acclaimed artists, specialising in Modern British artists including renown names such as Geoffrey Key, Theodore Major, Robert Lenkiewicz and L S Lowry.

The PR team is running a highly proactive media campaign including national and regional lifestyle, home interest and arts media outreach.

In addition, the integrated brief also encompasses brand partnership & event activations, social media support and asset creation.

If you are a member of the media who would like expert editorial comment from the highly knowledgeable gallery team or you represent a brand looking to further discussions on how you can potentially work with our client, please contact Scarlet@zeuspr.co.uk

More information on Collect Art can be found here


Electric fires

Zeus PR Turning up the Heat for Solution Fires

Following a competitive tender, Solution Fires manufacturer of a new generation of highly efficient, and stylish electric fires and fireplaces, has appointed Zeus PR to manage their integrated Lifestyle & Interior PR and marketing.

With built-in highly advanced features as standard, including full automation app control, Solution Fires, distributes throughout the UK via fireplace retailers and multi-media specialists.

Zeus PR will be supporting brand growth and supporting their retail network with both above and below the line campaign activity including national consumer and trade advertising, a hard-working media relations schedule to maximise editorial placement for Solution Fires, and organically driven digital Lifestyle & Interior PR activation.

Anthea Fosti, MD at Planet Zeus, parent company of Zeus PR comments: “We are thrilled to be supporting Solution Fires. The brand is growing exponentially due to their advanced product range, and built-in aesthetic qualities, ideally suited to today’s discerning consumers who commonly desire contemporary styling with fully multi-media capabilities.

“No electric fire, currently on the market, has the level of product features or attention to detail that Solution Fires have as standard, supported by a high level of genuine customer service. Our campaign will be focussing on generating significant customer awareness of the brand and its superior offering, driving enquiries and sales for its retail network.”

Andy Hitchman, Managing Director of Solution Fires said, “We are looking forward to working with Zeus PR and we were impressed with their professionalism and enthusiasm during the tender process. It’s only been a few weeks but we can already see that we’ve chose the right partner.”

To kick off the PR campaign, the team at Zeus PR paid a visit to a Solution Fires retailer, Stoke Gas & Electric Fireplace & Stove Centre, and spoke to Tim Sherwin, who has owned the showroom for 21 years. When asked about the popularity of electric fires, he said, “At the moment, nearly 60% of our sales are from electric fires as people are looking for cleaner ways to heat their homes and we are delighted to offer our customers a range of the best electric fires on the market, including the wonderful selection from Solution Fires.”

The Solution Fires range has been designed and manufactured for optimal controllability of heat, light and sound as the critical elements. Controllable from your handset, via Alexa or through the Solution App, you can customise your fireplace to suit your individual taste. Key features include ultra realistic, contoured itronic and etronic flame technology with a hand-crafted log fuel bed, customisable flame, fuel bed and downlight colour and brightness to suit your mood and sound effects with cracking fire audio for a truly authentic fire experience.

This latest account win for Zeus PR follows hot on the heels of several other agency account wins in the last few months including Fabulosa, the £30million cleaning brand which was fastest growing disinfectant brand of 2020 and is already the market leading fragrance-led cleaner in the under 34 market by volume*.

Reference *Kantar L52 21st March YoY, Antiseptic & Liquid Disinfectants, Value Sales


Fabulosa PR agency

A Fabulosa Start!

A TV campaign launch, a high profile press debut of a national media charity collaboration, together with a roll call of exciting fragrance and product launches … phew its been a whirlwind first quarter for the agency and their sensational home cleaning client Fabulosa!

And the Zeus PR team has loved every minute of it, achieving stellar coverage week in week out.

The agency was selected as Fabulosa’s retained PR partner in January, for an ongoing and wide ranging consumer, corporate and trade pr brief to support the brand’s ambition to become the number one brand in the household cleaning market.

Zeus PR has achieved in only a matter of weeks a phenomenal Reach for the brand of over 19 million, and a Return on Spend of over 1100%!

 

Key highlights include:-

• Major national newspaper coverage of the brand’s charity collaboration with Bliss and Lady Sarra Hoy, including sizeable feature space in The Sun’s Fabulous Magazine and top parenting title Mother & Baby, together with a lot more notable exposure

• Extended editorial cleaning advice features placed in The Express, The Sun, Real Homes and Woman and Home
• Product placement and editorial coverage in the major magazines, national newspapers and their digital channels – Sunday Mirror, Closer, Yours, Heat, That’s Life, My Weekly, Best, Pick Me Up, Women’s Weekly, Love It! and Chat magazine.
• Placement of numerous items of corporate and industry news in major well subscribed print and digital publications including The Grocer, Retail Times, Grocery Trader, Wholesale Manager, A1 Retail, Business Insider, Business Desk, Business Live plus many more!

Adam Burnett, Group Marketing Director at Fabulosa comments: “We appointed Zeus PR due to their excellent track record in securing significant lifestyle and trade editorial exposure for their clients, together with their passion and enthusiasm for our brand. The agency is consistently delivering over and above our expectations.”

Fabulosa is a young and highly ambitious disinfectant brand, which after its launch into the mature household cleaning category in 2019 is taking the sector by storm, achieving in 2020 a turnover of £30 million, and an equally impressive EBITDA of £5 million.

Founded by family members James and Mike Sharpe, the company’s ability to tap into consumer needs has seen Fabulosa growing exponentially in its first two years of operation, and the brand’s reach now extends to Europe, Australia, New Zealand and the UAE.

Fabulosa's highly innovative approach to fragrance, product development and building trade relationships is achieving record growth for the brand, and the company is rapidly gaining market share from long established household names. Kantar has verified the brand as ‘the fastest growing disinfectant brand in 2020’ (Kantar, 2021).

Its core ranges run across the following categories: Surface Care (Multi-purpose and Task Specific Ready to Use Sprays, Concentrated Disinfectants and Polishes), Air Care (Air Freshener Shock Cans, Foam Fresheners and Fab-a-Loos) and Laundry Care (Laundry Cleanser, Washing machine cleaners and Spray & Wear).

All Fabulosa fragrances are custom made by Fragrance Oils International, owned by the world’s largest perfumery and fragrance specialist Givaudan based in Geneva.

www.myfabulosa.co.uk