A Room with a View ... a PR Launch for a New Home Interest Brand
The Zeus PR team has been supporting with a national PR campaign, home interest brand Vita Modular, a visionary designer, manufacturer, and installer of modular, bespoke garden buildings, extensions and annexes.
With a distinctive range of exterior cladding finishes and architectural embellishments, Vita Modular buildings which are manufactured in the West Midlands, offer unrivalled solidity and durability with their trademark structural steel sub-frame.
The PR agency has been drawing on its vast experience in supporting home and interiors brands to launch Vita Modular in the UK, undertaking for the brand, content creation and generating relevant national media exposure in high end consumer lifestyle media, as well as specifier publications. Part of the agency brief includes an education element, promoting an understanding amongst home owners of the benefits of modular garden rooms, extensions and annexes.
Custom built and unique to each client with multiple customisation options, Vita Modular’s garden buildings provide much needed multi-functional space for a home office, bar, home gym, cinema room, music studio, kids zone and additional living or storage space; all whilst enhancing the aesthetics of your existing outdoor space.
Co-founder Edward Medd comments: “Our modular garden buildings, styled to reflect modern architecture, comply with all aspects of current UK building regulations, so you not only have complete peace of mind that your garden room is built to last, but you also have a space that maintains a consistent temperature for comfortable all year-round use.
“We pride ourselves on honesty and transparency, so the price of a Vita Modular building includes everything from site survey to delivery, installation, foundations, high-quality doors & windows, painted walls, electrics, lighting and premium flooring. We’re so confident in the performance and longevity of our buildings that they come with a 10-year structural guarantee as standard.
“We are proud to offer an industry-leading guaranteed 6-week lead time from the date of order and flexible payment plans to further set Vita Modular apart as the new go-to for premium garden buildings.”
The founders of the brand have a combined 40 years of experience in delivering luxury new build residential and commercial developments all over the country. They retain control over all operational activities of the business along with their brilliant team of designers, craftsmen, installers and project managers.
More information on Vita Modular can be found at https://www.vita-modular.co.uk/
A Tidy Start …..Supporting a Major Home Interest Association
Zeus PR agency is celebrating a highly successful first quarter managing the Lifestyle & Interiors PR for a national home interest association The Association of Professional Declutters & Organisers (APDO).
APDO has seen its membership almost double in size over the past couple of years, including an increasing international presence that ranges from the Cayman Islands to Hong Kong, to Estonia. APDO is a not-for-profit association, funded entirely by membership fees and income generated through activities such their widely recognised training programme and sponsorship.
With an expertise in home interest PR and managing national consumer campaigns, our agency has been enlisted to elevate the profile of the visionary organisation and its dedicated members, with a multi-channeled and multi-disciplined PR campaign, and we couldn’t be enjoying the brief any more!
Working closely with the APDO marketing team and their passionate members, we have already secured coverage on several BBC radio stations together with top flight national media titles such as Metro, Living Etc, Bella, Heat, Good Housekeeping, House Beautiful, Women’s Health, Prima, Woman’s Weekly, Yours, Take a Break and Real Homes, with lots more in the pipeline!
The campaign to date has been a wonderful whirlwind of securing national media feature inclusion, generating major press reviews, event promotion, initiating brand partnerships, achieving expert-advice led placement.
We also ran a highly proactive press office for a major APDO event National Organising Week 2021, which took place in November, and were on hand to deliver impactful media exposure in the national print media, as well as on leading digital media channels and on broadcast stations.
As we write this post, we are busy planning the PR campaign for Spring Clearing Week, 21-27 March 2022. The event is an annual initiative to help the UK to declutter their excess. Members will be offering lots of expert advice to support others in clearing the surplus in their lives and provide guidance on giving your unwanted belongings a new lease of life!
The agency is also supporting the APDO Annual Conference, 11-12 May 2022. At the conference, which is based in Manchester this year there are opportunities available for brands wanting to raise their profile at this highly-regarded event.
A two-day learning opportunity for APDO members and the public, this year’s conference theme is ‘Time for a Change’ – driven by the many adaptations needed to be made over the last two years in both business and in people’s personal lives, as well as the heightened issue of sustainability.
APDO, the UK’s membership association for decluttering and organising professionals, sets standards, provides professional development and supports the growth of the industry. Founded in 2004, APDO is a non-profit organisation and belongs to a global community of professional organising associations which foster collaboration to advance the industry through sharing information and ideas.
If you are a member of the media interested in press content, such as organising advice or even doing a review of a decluttering or organising session in your own space, or if you represent a brand and want to learn more about APDO and the opportunities offered at its events, we would love to hear from you – please email Alexandra@zeuspr.co.uk
A PR Campaign for a Leading Gallery
Zeus PR is excited to be providing and integrated PR and marketing campaign for Collect Art, a well established and highly respected gallery located in Cheshire, and serving a national and international client base.
Collect Art houses a fabulous collection of works by acclaimed artists, specialising in Modern British artists including renown names such as Geoffrey Key, Theodore Major, Robert Lenkiewicz and L S Lowry.
The PR team is running a highly proactive media campaign including national and regional lifestyle, home interest and arts media outreach.
In addition, the integrated brief also encompasses brand partnership & event activations, social media support and asset creation.
If you are a member of the media who would like expert editorial comment from the highly knowledgeable gallery team or you represent a brand looking to further discussions on how you can potentially work with our client, please contact Scarlet@zeuspr.co.uk
More information on Collect Art can be found here
Zeus PR Turning up the Heat for Solution Fires
Following a competitive tender, Solution Fires manufacturer of a new generation of highly efficient, and stylish electric fires and fireplaces, has appointed Zeus PR to manage their integrated Lifestyle & Interior PR and marketing.
With built-in highly advanced features as standard, including full automation app control, Solution Fires, distributes throughout the UK via fireplace retailers and multi-media specialists.
Zeus PR will be supporting brand growth and supporting their retail network with both above and below the line campaign activity including national consumer and trade advertising, a hard-working media relations schedule to maximise editorial placement for Solution Fires, and organically driven digital Lifestyle & Interior PR activation.
Anthea Fosti, MD at Planet Zeus, parent company of Zeus PR comments: “We are thrilled to be supporting Solution Fires. The brand is growing exponentially due to their advanced product range, and built-in aesthetic qualities, ideally suited to today’s discerning consumers who commonly desire contemporary styling with fully multi-media capabilities.
“No electric fire, currently on the market, has the level of product features or attention to detail that Solution Fires have as standard, supported by a high level of genuine customer service. Our campaign will be focussing on generating significant customer awareness of the brand and its superior offering, driving enquiries and sales for its retail network.”
Andy Hitchman, Managing Director of Solution Fires said, “We are looking forward to working with Zeus PR and we were impressed with their professionalism and enthusiasm during the tender process. It’s only been a few weeks but we can already see that we’ve chose the right partner.”
To kick off the PR campaign, the team at Zeus PR paid a visit to a Solution Fires retailer, Stoke Gas & Electric Fireplace & Stove Centre, and spoke to Tim Sherwin, who has owned the showroom for 21 years. When asked about the popularity of electric fires, he said, “At the moment, nearly 60% of our sales are from electric fires as people are looking for cleaner ways to heat their homes and we are delighted to offer our customers a range of the best electric fires on the market, including the wonderful selection from Solution Fires.”
The Solution Fires range has been designed and manufactured for optimal controllability of heat, light and sound as the critical elements. Controllable from your handset, via Alexa or through the Solution App, you can customise your fireplace to suit your individual taste. Key features include ultra realistic, contoured itronic and etronic flame technology with a hand-crafted log fuel bed, customisable flame, fuel bed and downlight colour and brightness to suit your mood and sound effects with cracking fire audio for a truly authentic fire experience.
This latest account win for Zeus PR follows hot on the heels of several other agency account wins in the last few months including Fabulosa, the £30million cleaning brand which was fastest growing disinfectant brand of 2020 and is already the market leading fragrance-led cleaner in the under 34 market by volume*.
Reference *Kantar L52 21st March YoY, Antiseptic & Liquid Disinfectants, Value Sales
A Fabulosa Start!
A TV campaign launch, a high profile press debut of a national media charity collaboration, together with a roll call of exciting fragrance and product launches … phew its been a whirlwind first quarter for the agency and their sensational home cleaning client Fabulosa!
And the Zeus PR team has loved every minute of it, achieving stellar coverage week in week out.
The agency was selected as Fabulosa’s retained PR partner in January, for an ongoing and wide ranging consumer, corporate and trade pr brief to support the brand’s ambition to become the number one brand in the household cleaning market.
Zeus PR has achieved in only a matter of weeks a phenomenal Reach for the brand of over 19 million, and a Return on Spend of over 1100%!
Key highlights include:-
• Major national newspaper coverage of the brand’s charity collaboration with Bliss and Lady Sarra Hoy, including sizeable feature space in The Sun’s Fabulous Magazine and top parenting title Mother & Baby, together with a lot more notable exposure
• Extended editorial cleaning advice features placed in The Express, The Sun, Real Homes and Woman and Home
• Product placement and editorial coverage in the major magazines, national newspapers and their digital channels – Sunday Mirror, Closer, Yours, Heat, That’s Life, My Weekly, Best, Pick Me Up, Women’s Weekly, Love It! and Chat magazine.
• Placement of numerous items of corporate and industry news in major well subscribed print and digital publications including The Grocer, Retail Times, Grocery Trader, Wholesale Manager, A1 Retail, Business Insider, Business Desk, Business Live plus many more!
Adam Burnett, Group Marketing Director at Fabulosa comments: “We appointed Zeus PR due to their excellent track record in securing significant lifestyle and trade editorial exposure for their clients, together with their passion and enthusiasm for our brand. The agency is consistently delivering over and above our expectations.”
Fabulosa is a young and highly ambitious disinfectant brand, which after its launch into the mature household cleaning category in 2019 is taking the sector by storm, achieving in 2020 a turnover of £30 million, and an equally impressive EBITDA of £5 million.
Founded by family members James and Mike Sharpe, the company’s ability to tap into consumer needs has seen Fabulosa growing exponentially in its first two years of operation, and the brand’s reach now extends to Europe, Australia, New Zealand and the UAE.
Fabulosa's highly innovative approach to fragrance, product development and building trade relationships is achieving record growth for the brand, and the company is rapidly gaining market share from long established household names. Kantar has verified the brand as ‘the fastest growing disinfectant brand in 2020’ (Kantar, 2021).
Its core ranges run across the following categories: Surface Care (Multi-purpose and Task Specific Ready to Use Sprays, Concentrated Disinfectants and Polishes), Air Care (Air Freshener Shock Cans, Foam Fresheners and Fab-a-Loos) and Laundry Care (Laundry Cleanser, Washing machine cleaners and Spray & Wear).
All Fabulosa fragrances are custom made by Fragrance Oils International, owned by the world’s largest perfumery and fragrance specialist Givaudan based in Geneva.
A Recipe for (Media) Success
The Zeus PR team is excited to share news of yet another highly successful fmcg media launch with their high netting national press campaign for Drink me Blends - a tasty collection of vegan friendly, plant-based drinks from Drink me Chai - the UK’s leading alternative hot drink brand made with natural & authentic spices.
Following hot on the heels of their previous campaign success with Drink me Chai, the agency was enlisted once again by the manufactuer to secure strong national media coverage, generating consumer awareness and trial of the latest ranges, and the agency certainly delivered!
The PR team secured much coveted editorial exposure in The Sun, The Sunday Mirror and many top selling lifestyle magazines and their digital platforms including Closer, Heat, Woman’s Health, Vegan Life and Plant Based.
Deliciously designed for vegans and coffee shop lovers alike, Drink me Blends come in two delicious flavours - Instant Cacao Latte and Instant Turmeric Latte which forms their decidedly unique Vegan Cup collection.
Drink me Blends Vegan Cup Cacao Latte is an instant rich, chocolatey and creamy blend of raw cacao powder and coconut sugar, and Drink me Blends Vegan Cup Instant Turmeric Latte is an instant smooth creamy blend of natural spices including turmeric, cinnamon, ginger and coconut sugar.
Extremely versatile, the Drink me Blends Vegan Cup collection can be used in hot or cold drinks, baking and in smoothies or shakes.
Drink me Blends’ Vegan Cup range is available from Waitrose and Amazon, RRP £4.00.
For more information and recipe inspiration, visit www.drinkmechai.co.uk
Zeus Launch Success for KY Jelly® as it Rebrands to Kynect®
We recently provided a highly successful media campaign for one of the UK’s leading lubricant brands* KY Jelly®, to reveal its exciting new identity as part of its major brand overhaul to Kynect®.
KY Jelly®, with its iconic brand heritage dating back to 1904, and often regarded as the generic term for lubricants, will use its new persona to communicate intimacy and connection.
Exclusive media desk briefings and one to one interviews to inform the key editors, yielded impressive results with significant media coverage in major titles being delivered for the iconic brand as part of this first-stage communication campaign.
Roger Scarlett-Smith, Executive Vice President UK at Thornton & Ross, the brand’s manufacturer explains; “KY Jelly® has built up a highly loyal customer base going back several generations. Our research shows that users appreciate the role it plays in facilitating connection and enhancing experience.
“By rebranding to Kynect®, we will create a new and distinct brand positioning. Our marketing investment will focus on Kynection, the positive feel good effect from both the physical and emotional sides of relationships, reinforcing our position with loyal customers as well as attracting and engaging a new audience.”
*KY Jelly® has 13.9% market share (by value) of the UK lubricant market, and KY Jelly® 50ml is the #1 volume selling lubricant in the UK - IRI data w/e 5th September 2020
All Malt, No Moo - A PR Launch for Horlicks
Zeus PR has had much success managing PR and content camapains for many Food and drink brands. One of the standout highlights of this year for the Zeus PR team has been working alongside iconic British hot drinks beverage Horlicks for the PR launch their new Vegan product.
The family favourite brand, which has been a staple in pantries across the country for nearly 150 years, has introduced Horlicks Vegan, using a vegan recipe based on the brand’s signature creamy and malty characteristics.
Registered by The Vegan Society, the new formulation has been developed to cater not only to vegans, but also for those who suffer with dairy allergies. It’s ideal for kids and adults, can be enjoyed hot or cold, and contains 14 key vitamins and minerals.
All malt, no moo!
Zeus PR is celebrating a hugely successful campaign launching the new product, securing many fantastic pieces of strong consumer and trade coverage, including the Daily Mirror, Vegan Food & Living, Plantbased, the Grocer and Wholesale Manager.
Our media relations activity was complemented by targeted outreach to vegan celebrities, which went down a (malty) treat!
We surprised Beverly Callard with her very own Horlicks Vegan giftbox of malty goodness when she returned home from the I’m A Celebrity castle in Wales, and it turns out Bev is just as excited as we are about Horlicks Vegan! Bev shared the news of the Vegan launch on Instagram with her hundreds of thousands of followers, which was also picked up on in the Sun.
Victoria Pendleton, former Olympic, World, European and Commonwealth champion, was also delighted by the launch of Horlicks Vegan, informing her Instagram followers that the new drink tastes just the same as the original and is delicious made with half oat milk and half coconut milk!
We look forward to celebrating Veganuary in the new year with Horlicks Vegan.
To discuss your plans for 2021 or to find out how we can help you grow your brand, please give us a call on 01260 271450 or email info@zeuspr.co.uk. We would be delighted to hear from you.
Zeus PR Appointed for Ethical Fashion Launch
The stunning Greek island of Skiathos with its nesting beaches of sea turtles, inspired 'slow fashion' clothing brand Kanula, and Zeus PR has been enlisted to manage the national PR launch.
Kanula is an ethical and sustainable clothing company, which aims to help to protect the planet and support the welfare of turtles. Using no plastic waste materials which can result in sea pollution, Kanula brings to the market slow fashion with fast delivery!
For every purchase made, a donation of 8% goes directly to the Sea Turtle Conservancy, one of the world’s oldest sea turtle conservations run by a small team of passionate people.
Using their wide experience in managing the PR for retail lifestyle brands, Zeus PR will be working closely with the in-house team and its other agencies to run the UK-wide media launch, as well as forming brand partnerships for extended campaign reach and visibility with target consumer groups.
The Kanula ranges include versatile items such as hoodies, organic t-shirts, sweatshirts, vests and tote bags for both adults and children, in an array of colours and featuring one of 26 unique designs.
To view the collection, go to www.Kanula.org
Editors wishing to find out more, request a sample for review or requiring high res images, should contact Melissa@zeuspr.co.uk
Zeus PR Commissioned by Architectural Interiors Company
The PR team, with its impressive home interiors PR experience, is excited to be supporting architectural design practice Not a Box, home of the highly acclaimed designer Heather Bennani.
Not a Box, with its landmark showroom and offices on Regent Street in Knutsford, Cheshire supports home owners and interior designers in redesigning and enhancing spaces within their homes and commercial spaces, as well as offering the latest in contemporary interiors and bespoke finishes.
Zeus PR will be providing for Not a Box, a hard-working, home interiors and lifesyle PR media campaign with a national reach, and managing the brand’s social channels.
The studio offers a fusion of interconnecting styles, culminating in specific collections of cabinetry, steel doors and windows, lighting and interesting finishes for floors and walls with only the best porcelain tiles and bespoke artisan finishes - all designed, created and installed to work together or individually from their design studio.
Heather is a firm believer in the ergonomics of space, and making it work for the whole family or whoever it is being designed for. She is passionate about personalisation, and Not a Box was born out of a need for sophisticated and adaptable architectural elements for the home. To complement this, the brand they will be releasing bespoke collections of furniture.
“I have designed many pieces of furniture, lighting and Signature finishes throughout my long career, for both hospitality and private residences. Not a Box embodies my desire to use that creativity and knowledge to bring together a collection of architectural products, creating a fusion of interconnecting structural elements for the home that can either be used individually or collectively by our clients. My style has always been a fusion between Oriental Artisan and contemporary design resulting in a chic collection of tailored elements with can adapt to specific spaces within the home, such as the dividing of open plan spaces with an ergonomic solution made from different mediums such as steel,” explains Heather.
Not a Box has invested in a joinery workshop in Bollington to produce their own furniture, lighting and accessory collections, as well as bringing bespoke designs to life.
For more information visit Notabox.co.uk