Zeus 'trades' in the Office for Grafters LIVE
The Zeus PR team supported long-standing client Real Stone & Tile as they showcased at Manchester-based, Grafters LIVE, alongside bathroom specialist, BAGNODESIGN.
Not only were they working with a must-have brand in the bathroom industry, Real Stone & Tile were the only firm in the sector to be represented at this prestigious construction specifier show. Our Managing Director, Anthea was on hand throughout the day to liaise with attendees, manage photo opportunities and update social media feeds to maximise brand awareness for the client.
The event, held on 8th March at the Etihad Stadium, is Manchester’s largest property development show and the only B2B construction and property exhibition to celebrate upcoming projects, and their impact on the North West’s specialist contractors and subcontractors.
During the event, Real Stone & Tile were on hand to provide their excellent knowledge and advice on the vast array of on-trend finishes and in-built stylish design features available from BAGNODESIGN.
Present at Grafters LIVE were many industry specialists, including the North West’s best property developers. Live stage interviews were carried out throughout the day, allowing individuals such as Gary Jackson, CEO of the De TRAFFORD Estates, Alex Russel, Group MD of the Property Alliance Group and David Searle, Director of the HS Property Group to discuss their background and upcoming projects.
Overall it was a successful day for Real Stone & Tile, showcasing BAGNODESIGN’s beautiful collections and networking with industry specialists.
We look forward to next year’s event!
‘My Horlicks Moments’ Press Sampling
For our hectic media contacts, Zeus has launched the My Horlicks Moments press sampling campaign, allowing busy journalists time to simply unwind with a cup of warm, comforting and delicious Horlicks!
If you are a member of the press would like to receive a complimentary sample of your favourite variety – then please get in touch with either Anthea, Holly or Melissa at Zeus!
This is part of a much wider campaign by Horlicks – as the iconic British brand and a family favourite launch an initiative to encourage consumers to take time out, to relax and enjoy ‘their moment’.
A large consumer research project is currently underway but initial drivers research identified that consumers mostly enjoyed Horlicks as it provides a sense of comfort and relaxation*. Due to this Horlicks is launching its ‘My Horlicks Moments’ campaign. Spanning traditional print media, digital platforms and extending to a widespread sampling campaign, Horlicks Moments
Michelle Younger, Marketing Manager at Aimia Foods explains: “Today, we are all very hectic with busy work and home life schedules and 74% of UK people reported feeling so stressed in the past year, they have been overwhelmed (https://www.mentalhealth.org.uk/statistics/mental-health-statistics-stress). In launching Horlicks Moments we are by no means saying that Horlicks will relieve stress but simply reminding people to relax, take five and enjoy some time out with a comforting drink of Horlicks, whilst benefitting from all the nourishment it brings.
“The campaign will serve to reinforce key Horlicks positioning centred around relaxation and nutrition as well as supporting our objective of driving extended consumption frequency.”
“Our heavy investment in the brand will continue into 2019 with a £1million marketing spend forecast.”
Horlicks has been the nation’s favourite malted drink for over 140 years and has seen us through two world wars, polar expeditions and fuelled Olympic athletes. It’s filled with nourishment and is the mainstay of any kitchen cupboard.
The product has a deliciously unique malty taste but also packed in every serving are 14 key vitamins and minerals. Each delicious mug is bursting with goodness and is rich in calcium and vitamin D and a rich source of vitamins A and C (when prepared as instructions). A warming and delicious hug in a mug.
The Horlicks product range consists of Traditional Horlicks, Horlicks Light Instant and Horlicks Light Chocolate Instant.
*223 Quantitative Face to Face Interviews with Regular Horlicks Consumers
Zeus Attends Women of the Year Awards
Team members from the agency had the chance to meet some of the UK’s most inspirational women at the highly anticipated and star-studded Women of the Year Awards recently held at the Hilton Birmingham Metropole.
As guests of our client Emma Elston MBE, we were treated to a fantastic event, which celebrated top achieving women across various industries. And poignant moment came with a very special tribute to the Women of the Royal Air Force in their Centenary year, who were honoured with the Women of Achievement Award.
Sally Preston, founder and Managing Director of global, award-winning, snacks and meals brand Kiddylicious, won the Business Woman of the Year award.
Fiona Allan, Chief Executive and Artistic Director at the Birmingham Hippodrome and finalist for the Business Woman of the Year award was presented with the Jaguar “Woman with Edge” Award, for defying convention and showing edge in a transformational way within her business life.
Lastly, a Special Recognition Award - on the centenary of 1918 suffrage act, was dedicated to the Women of the Suffragette Movement.
Vocal group D-Day Darlings entertained the 600 plus guests, and inspirational speeches ran throughout, with speakers including British actress Sally Lindsay and Dr Helen Pankhurst, great grand-daughter of Emmeline Pankhurst.
Many congratulations to all winners!
Zeus Celebrates Levi Roots Campaign Success!
The agency is celebrating its highly successful campaign for the national launch of the delicious Levi Roots Caribbean Snack Pots!
The Zeus PR team was tasked with getting the tasty treats in front of major national newspaper titles, glossy magazines and influential bloggers to secure coverage across a range of platforms.
We created and issued an exclusive Levi Roots gift hamper which included the full snack pot range; Reggae Reggae Noodles, Levi’s Curry Noodles, Caribbean Coconut Rice and Rasta Pasta, which had all been developed in conjunction with Levi Roots in his ‘rastaraunt’ kitchen. The hampers were sent to the journalists and bloggers, giving them the opportunity to review each of the lunchtime treats!
So far, we have had a fantastic response to the Levi Roots Caribbean Snack Pots, with national coverage in The Sun, The Daily Mirror, The Daily Express’ Sat Mag, The Daily Star’ TV Life, Veggie Magazine and upcoming coverage secured in HomeStyle, Sorted, Woman, Health and Wellbeing and many more!
Working closely with manufacturer, Aimia Foods, the agency also developed a trade press campaign for B2B publications, announcing the launch of Levi Roots Caribbean Snack Pots by Aimia Foods.
Excited by the partnership, the news was featured in multiple trade publications including, The Grocer, Convenience Store, FMCG Magazines, Food & Drink Business Europe, Just-Food, Food & Drink Technology and Talking Retail.
Bloggers and influencers have also shown their love towards the Levi Roots Caribbean Snack Pots, with many posting photographs on social media and curating reviews on their blogs!
Take a look at some of the editorial we have secured so far:
Food and Drink Business Europe
Zeus Supporting UKCM at Major Trade Show
At Zeus we love nothing more than getting out and about to support our clients at industry events and exhibitions. It gives us a chance to see at first hand our client's offering within a niche sales environment, get a feel for their target customer demographic and bolster their media presence at the same time.
On 12th September, team members attended the UK's largest recycling and waste management exhibition RWM with our client UK Container Maintenance (UKCM), who had developed a highly impressive stand to showcase their offering to public and private sector waste management and procurement professionals.
The stand became throughout the course of the day, a destination stop for attendees in search of valued advice and direction on container refurbishment.
It represented for the PR agency team a great opportunity to meet face to face with UKCM's key trade media, handing out press material and gleaming an insight into further editorial opportunities for our client, which is the largest family owned container repair and refurbishment company.
UKCM turns over £6million per annum and employs more than 60 people. Dedicated to the refurbishment of all types of waste and recycling containers, the firm fulfills waste company and local authority mobile repairs, as well as factory-based services at its state-of-the art 80,000 sq ft factory in Winsford, Cheshire.
Launching Levi Roots Caribbean Snack Pots
Are you a journalist or food blogger who has a love for the taste of the Caribbean? We want to hear from you!
The Zeus PR team has been busy issuing an exclusive gift hamper for the national launch of Levi Roots Caribbean Snack Pots and is offering these tasty lunchtime treats to journalists and bloggers to review!
Available in four delicious flavours, the hamper includes the full snack pot range; Reggae Reggae Noodles, Levi’s Curry Noodles, Caribbean Coconut Rice and Rasta Pasta, which have all been developed in conjunction with Levi Roots in his ‘rastaraunt’ kitchen.
Packed with Caribbean spices, this exciting new range uses natural, wholesome ingredients to create four mouth-watering dishes, each with an authentic, home-cooked flavour.
Super easy to prepare and ideal for moments when you haven’t got time to step away from your desk or are on-the-go. Just add hot water, stir and enjoy with a fork or spoon. The taller pot also makes them easier to stir and eat, minimising any mess!
All the products use natural ingredients, low levels of salt and sugar, and don’t contain MSG.
Levi Roots Caribbean Snack Pots are suitable for Vegetarian diets and are available from Nisa, Costcutter and selected Spar stores.
Would you like to try one of these delicious lunch time treats? Then get in touch with Montarna@zeuspr.co.uk
In the meantime, here’s some mouth-watering details on the new delicious snack pots!
Reggae Reggae Noodles
A best selling flavour in marinades. Sweet BBQ profile with subtle tomato and smoke notes with a Caribbean lilt of allspice, thyme and scotch bonnet which gives this product its stamp of authenticity.
Levi’s Curry Noodles
An aromatic blend of turmeric, chilli, coriander, fennel to name but a few spices, mixed with onion, garlic and parsley that gives this noodle snack the taste of the Caribbean.
Caribbean Coconut Rice
An authentic Caribbean rice with creamy coconut milk and an infusion of black pepper and chilli for a spicy yet indulgent flavour.
Rasta Pasta
A spicy tomato jerk style theme for those who like a mild kick. Chilli combined with pimento, nutmeg, cassia, parsley and basil gives this pasta pot its recognisable flavour.
Christmas in July for Team Zeus
Zeus PR is celebrating success after attending a highly effective media relations event in London with luxury British lifestyle brand, Englana.
Members of the Zeus team headed down to the capital for three days to support Englana at Christmas in July – a festival for new and pioneering brands to showcase their products to over 1000 attending press and digital influencers.
Supporting our clients launch to the market, Zeus PR instigated a hardworking media campaign - liasing with significant journalists, bloggers and influencers to generate interest and excitement around the unique collections, whilst strengthening relationships with new and existing contacts.
Throughout the show, the Zeus team was on hand to support the client’s social media channels by taking a range of photographs to share engaging content with followers, and connect with high profile journalists and influencers. We welcomed two celebrities to the stand, Ella Willis and Julius Cowdrey who were delighted to view the Englana range and also posed for a photo!
The agency has been busy back in the office personally following up with each journalist to secure coverage, receiving exciting feedback from high-profile national publications and digital influencers.
Englana’s beautifully designed stand was adorned with its Victoria Collection, comprising of stunningly handcrafted and exceptionally refined home furnishings, heritage leather bags and accessories. The beautiful mix of cranberry red and oxford blue from the Autumn/Winter collection caught the eye of attendees seeking luxurious products for their upcoming features and gift guides.
Complementing the Victoria collection, Englana also has a selection of premium, design-led home accessories such as The Willow Collection of baskets – handcrafted in Somerset, using centuries old techniques and the local Somerset willow that is famed worldwide. The luxurious Merino wool blanket & throw range is made using traditional skills and modern techniques; oozing heritage, with a soft and sumptuous finish.
For more information on Englana and to view the collections visit www.englana.com
Zeus PR Appointed by Luxury Lifestyle Brand
We are excited to have won a six-way pitch to win the PR brief for Englana®, a new distinctively British, luxury lifestyle brand.
Englana® caters for those ‘discerning customers who yearn for something special that will last a lifetime’. The brand and product range captures the natural elements of the British countryside, whilst utilising exclusive yarns, fibres and raw materials sourced here in the British isles.
Zeus PR will be supporting Englana® with a high profile consumer launch strategy involving a traditional media and digital influencer campaign, social media engagement, the establishing of a a brand partnership programme and celebrity endorsements.
Helen Gutteridge co-founder of Englana® explains: “The PR strategy is critical to our entry to the market. We have invested a great deal of time and energy in developing our brand and our British sustainable supply chain.”
“We have sourced materials that are as natural as possible for our ranges at Englana® and all our products are made using traditional British craftsmanship, which we both champion and celebrate. For instance, one of the mills we work with has been producing woollen cloth, often for Royalty, since before the Battle of Waterloo and is one of only a few vertical woollen mills still in existence in the UK.
“We were determined to create a distinctly British luxury brand that supports British manufacturers, businesses and jobs. All the raw materials have been sourced in England and, as our early prosperity and wealth was founded on the wool and leather trades and the cotton and textiles mills, this seemed an obvious place to start.”
Englana® has launched to market with the Victoria, Heritage and Goodrich collections – each of the three comprising highly refined and beautifully handcrafted luxury bags, accessories and home furnishings, carrying their own signature colours and design characteristics.
Premium, design-led home accessories complement the unique range such as The Willow Collection of baskets – handcrafted for Englana® in Somerset, using centuries old techniques and the local Somerset willow that is famed worldwide, and their luxurious Merino wool blanket & throw range which is made using traditional skills and modern techniques; oozing heritage and are soft, warm and sumptuous.
As the brand develops, the directors have ambitious plans to launch a full customisation service, offering Englana® customers the opportunity to choose their own colour finish for a truly bespoke fine leather handbag, Welly bootbag or blanket bag.
Englana® is exclusively available to buy online via the fully transactional e-commerce website. For more information go to www.englana.com
The Zeus Team at Pro Hair Live!
Last weekend the Zeus team headed to Manchester Central for Pro Hair Live 2018 to support our client, Joseph Lanzante as he exhibited and took to the Men’s stage!
Pro Hair Live is an annual event in Manchester that gathers hair and beauty professionals from across the country to demonstrate their incredible talents. It is a fantastic opportunity for businesses and salons to promote and discuss the work that they specialise in.
Joseph owns The Mens Room in both Clitheroe and Victoria Station Manchester, alongside his own branded training centre and aesthetic clinic, JL Aesthetics, providing him with excellent knowledge when it comes to anything barber related! Joseph was asked to speak on the Men’s Stage at Pro Hair Live on both days, giving him the opportunity to pass on his industry knowledge to a vast audience.
Joseph took to the stage to discuss his latest venture, JL Aesthetics and micropigmentation. Micro-pigmentation is a new confidence-boosting treatment that helps to rebuild your hairline through a non-surgical procedure, which Joseph also provides training in. On stage, Joseph demonstrated the treatment on a male model and discussed his industry knowledge of this procedure, including the marketing and business aspects.
Throughout the day, the Zeus team where on hand to support Joseph, taking a range of photographs and sharing engaging content on social media. To share the experience with his followers, the team also wrote a blog for the Joseph Lanzante website discussing the experience and how it benefitted the brand.
Driving Awareness for NHS Sexual Health Services
Four years on the Zeus team is still making great progress promoting the comprehensive sexual health services in Cheshire East and Cheshire West & Chester.
Our PR agency team regularly pound the pavements engaging with 100's of restaurants, bars & pubs, sports clubs, health & beauty premises, tattoo parlours and hair and barber salons, plus many more who together form our much valued brand partner programme, comprising those who collectively help us to promote the NHS Sexual Health clinics (under the name 'gosh') and associated services throughout the campaign catchment.
Armed with an array of gosh public awareness posters, leaflets and pocket sized cards we are regularly seen visiting brand partner premises (and their toilets!) enlisting further venues or revisiting loyal existing partners to refresh their stock for display on toilet doors, noticeboards and counter-tops.
Driving the message further we also visit student well-being and fresher fairs to distribute condoms, meet with university/college/school welfare officers and undertake proactive media relations around key seasonal periods including Christmas, Valentine's Day and Summer Festival season. We have also been known to attend Pancake Day events, flipping pancakes whilst handing out flyers!!
gosh is managed by East Cheshire NHS Trust, which provides sexual health and contraception services in the Cheshire East and Cheshire West & Chester local authority areas. All their services, tests, advice and treatment are entirely free and confidential.
We are always reaching out to new potential partners, if you have a business in the catchment area and represent a possible future brand partner to support the gosh campaign, then please do get in touch with us via our Contact Page We would love to hear from you.
For more information on gosh, and its services visit: https://www.gosexualhealth.co.uk/