Hitting the High Note for WaterBear Sheffield
As the pioneering college of music WaterBear prepares to open the doors to its second campus in September 2023, building on the success of its inaugural college in Brighton, Zeus PR has been busy working closely with the passionate team to support the college’s ambitious expansion plans.
Most recently, members of the Zeus team headed over to Yorkshire for the hugely successful WaterBear Sheffield launch event, held at the new state-of-the-art facility.
The agency generated a significant amount of pre-event media coverage, majoring on several press stories to maximise exposure for the hotly-anticipated occasion. On the day, the Zeus team pulled out all of the stops for our pioneering client – with interest from a key TV broadcast channel and film crews pushed for time, Zeus PR stepped in and captured footage of the ceremonious ribbon cutting on an iphone, sending to the media contact to secure prime time BBC News coverage.
A culmination of hard work by the passionate WaterBear team has created an unrivalled learning space for students keen to embrace WaterBear’s unique ethos of building a long-term, sustainable career in the music industry. Over 250 enthusiastic attendees passed through the doors for the event to enjoy an afternoon of live music and networking, including the Lord Mayor of Sheffield, industry partners, tutors, offer holders, parents and those interested in finding out more about the many BA and MA courses on offer.
Zeus PR Riding High with Southport’s Major Attractions
Zeus PR has won a competitive pitch to manage the digital and print PR brief for four major attractions in Southport, including; the iconic Southport Pleasureland with its rich history dating back over a century, the newly installed 35-metre Big Wheel Southport, Lakeside Miniature Railway and the Viking Adventure Golf.
The agency is undertaking a multi-platform national and regional press, influencer and brand partnership campaign to showcase the attractions, and the soon-to-be unveiled Discovery Bay land – a new 67,000 square foot area within the park, which includes six new rides including two new thrill rides, and a large family ride, within a retro-futuristic styled new land, and a major outdoor themed festival venue (capable of accommodating 3000 people).
Due to open in June, Discovery Bay forms the next stage of a large-scale investment programme, and follows significant investment in 2022. This landmark development represents a further multi-million pound injection into the park’s transformation, designed to put the site firmly on the map as a national must-visit UK attraction, and bringing the 12 month total investment in the park to £4.7 million.
Discovery Bay takes elements of Victorian ingenuity and industry and gives them a more whimsical feel. Taking inspiration from steam-powered contraptions and fantastical machines of old, the new fully immersive land will evoke a magical era of exploration and discovery with ‘steampunk chic’ vibes abound.
Norman Wallis, CEO for all four Southport attractions, comments: “We invited a number of PR agencies to tender for the brief and Zeus PR’s experience and delivery of campaigns for national consumer family brands is very aligned to the UK-wide demographic we are keen to reach.
“All four attractions have seen, and are continuing to see, substantial investment, and we are firmly focussed on showcasing all we have to offer and raising awareness of Southport as major tourist destination. Zeus PR is as passionate about achieving this as we are.”
Southport Pleasureland www.southportpleasureland.com
Lakeside Miniature Railway: www.lakesideminiaturerailway.com
Viking Adventure Golf www.viking-golf.com
Big Wheel Southport www.bigwheelsouthport.com/
Leading Cheshire-based Law Firm Appoints Zeus PR
SAS Daniels LLP, a leading Cheshire-based solicitors with offices in Stockport, Chester, Macclesfield and Congleton has appointed Zeus PR as their new PR partner, following a competitive pitch process.
Harnessing the law firm’s recent re-brand, Zeus PR will implement a multi-channel PR campaign spanning both print media and digital platforms, promoting the services provided for businesses and individuals throughout the local area and nationwide. The brief also includes the generation of wide-reaching and valuable exposure for SAS Daniels’ team of experienced and approachable legal specialists in their vertical markets.
Catherine Peers, Business Development & Marketing Manager at SAS Daniels Solicitors, said: “I am delighted that we have confirmed Zeus PR as our new PR partner. Zeus stood out because of their attention to detail, creativity and industry knowledge as well as their excellent customer service. Following our rebrand, we’ve redefined the key messages around our firm and the core benefits we offer to our clients. We are looking forward to working with Zeus to bring those messages to the wider world.”
Anthea Fosti, Managing Director of Zeus PR added: “We are incredibly excited and privileged to win this brief for SAS Daniels - a well-established solicitors firm in the North West with a strong heritage, and wealth of knowledge in its specialist areas. We look forward to supporting the SAS Daniels team with a hard-working and highly-effective PR programme to build awareness and reputation for the firm, as well as meeting its ambitious brand growth objectives.”
SAS Daniels LLP is a Cheshire-based law firm with offices in Stockport, Chester, Macclesfield and Congleton, servicing both businesses and individuals throughout the local area and nationwide.
The firm is committed to helping clients thrive in both their personal and professional lives, using their expertise, technical know-how and friendly approach to understand the needs of their clients, to protect their interests. SAS Daniels’ 120-strong specialist team and 20 partners are all equipped to help resolve any legal matter regardless of size, ensuring a personalised experience is delivered from an experienced and approachable legal specialist.
For businesses, the solicitors support with corporate and commercial legal advice, dispute resolution, property transactions and employment and HR advice. For individuals, the firm can carry out property conveyancing, help with wills and wealth planning, and provide family law services, including divorce.
To find out more about SAS Daniels, visit www.sasdaniels.co.uk
Celebrating our 92% Award Entry Success Rate
For several of our clients we manage their award entry programme, researching those desirable accolades and drafting a convincing entry on their behalf.
And we’re extremely good at it!
With three months to go until we say goodbye to 2022, we have already chalked up 25 entries for 4 different clients this year, 23 of which have resulted in us achieving a finalist and/or winner status for our entry.
Securing a finalist accolade elevates your reputation, provides great press opportunities, offers unique and powerful content for your social channels and most importantly gives people a reason to buy from you!
Many thanks to our client Russell Lawrie, Commercial Director at Endpoint Automation Services Limited for his kind words on how we have supported their award entry programme: “Being shortlisted as a finalist has exposed EAS to local and national coverage of the great work we are producing on behalf of our clients.
“We have found many clients have greater confidence in engaging with us, as they recognise EAS as a multi-award-winning automation partner with a specialism in their industry which has a direct impact on our bottom line.
“Creating an impressive and persuasive entry can be a laborious and time-consuming undertaking but Zeus PR, take all the stress away from us, which allows EAS to focus on what we are best at; providing cost-effective automation solutions.”
We have shared more insight on the award entry process in a previous blog post The Power of Awards and Writing a Winning Entry
If you would like to benefit from our expertise and 92% award-entry success rate, call us on Tel 01260 275372 or email anthea@zeuspr.co.uk
Zeus PR Appointed by WaterBear Music College for National PR Brief
WaterBear Music College has appointed Zeus as their PR agency to support the group in building its reputation nationally, and support their ambitious expansion plans.
Zeus PR will be harnessing the success story behind WaterBear’s inaugural college in Brighton which opened in 2019, to generate excitement and awareness for the college’s second site opening, unveiling plans for its new college in Sheffield. Key targets include prospective students, parents and education industry professionals.
Eve Massaad, Head of Marketing for WaterBear comments: “We have had an incredible journey to date, and have exciting plans to share. Since launching four years ago we have enjoyed many successes, supporting students in connecting with an audience and mentoring them in how to remain in full control of their career, all the way to stadium level and beyond.
“WaterBear Sheffield will open its doors in September 2023, providing an additional choice of location to independent artists and musician students keen to embrace WaterBear’s ethos of building a long term, sustainable career in the music industry.
“We will be working closely with Zeus PR to share our wider vision on a national level, and embracing all key stakeholders.”
Anthea Fosti, MD at Zeus PR adds: “We are fortunate to have supported many inspirational educational providers over the past 15 years, and in that time have established a strong specialism in the sector. We are thrilled to be now working with WaterBear, who are truly unique in their offering which provides specialist one-to-one mentoring, focused class sizes and exclusive development opportunities across the music industry, across the full spectrum of music.”
Shake It Up! Another Successful PR Launch for Horlicks
The Zeus PR team has been very busy this summer with the latest PR launch for iconic British brand Horlicks!
Marking its first major launch in 100 years, Horlicks is shaking up the world of protein and supplements with Horlicks Healthy; a range of nourishing shakes specially formulated with carefully selected vitamins, minerals and functional ingredients alongside protein to make it easier and tastier to look after your wellbeing.
Helping you to feel more refreshed and ready to enjoy every moment, the four Horlicks Healthy shakes provide you with a little boost and helping hand whether you want a more soothing sleep, feel a little sluggish or simply want to ease those aches and pains!
Developed with a nutritionist to nurture your body, gut, mind and sleep, each 400g pouch contains a blend of Vitamin B6, B12, C and D, minerals Calcium and Zinc, as well as 15-20g protein per serving, whilst retaining the signature creamy and malty Horlicks flavour that has been loved by families for nearly 150 years.
With food and drink PR a firm forte at Zeus, the team has already generated significant exposure and coverage for the launch across consumer and trade press, including the Daily Mail, The Sun, Top Sante, Platinum Magazine, Baking Heaven, Love It, Woman, Homestyle, Pick Me Up, My Weekly, That’s Life, and The Grocer - with lots more to come!
Michelle Younger, Head of Marketing at Aimia Foods commented: “Horlicks has been nourishing families and supporting health and wellbeing for 150 years, and we are incredibly excited to be building on the strong heritage of the brand with the launch of Horlicks Healthy, which is all about making the most of every moment.”
“Each shake has been carefully developed to make nutrition easy and enjoyable, supporting you in your wellness journey, with the signature, creamy and malty taste that Horlicks is loved for.”
Horlicks Healthy 400g pouches are available now RRP £14.99 at Horlicks.co.uk and Amazon.
Building Creative Partnerships for Fabulosa
For our wonderfully disruptive, FMCG-lifestyle brand client Fabulosa, we love getting CREATIVE!
Each month, as part of our fast paced, integrated strategy, to complement our media and influencer outreach campaign, we support the in-house team, with creative brand partnership development.
This sees the Zeus PR team scouring the social landscape for the most inspirational and cutting edge creatives to work with us to develop engaging content to amplify Fabulosa’s new range launches, and there are many!
In the last 6 months alone, we have worked with many wonderful artists and talented individuals in diverse fields from trainer customisation and balloon art to glassware art and nail art; we have relished each and every project and loved every minute of our involvement in bringing them to life.
A great example of this is play is the Sweet Feet collection – aimed at trainer enthusiasts. Fabulosa introduced a brand new range of premium shoe care products, delightfully fragranced designed to clean, freshen, protect, and sanitise whilst spreading that Fabulosa feeling. An absolute must-have for anyone keen on their kicks!
For the launch, the agency supported the in-house Fabulosa team with a photocall against an edgy urban skatepark backdrop and brought on board trainer customisation creative @Xtra.Customs (Instagram) who put her own fabulous spin on the launch with a Sweet Feet inspired design, sharing with her followers, and showcasing across the highly subscribed Fabulosa social feeds, to provide yet more exciting content for their army of fans.
ONTO More Success with Zeus PR
Zeus PR has been appointed by The ONTO Group - a leading tailored data management services provider to the education sector.
With an impressive roster of over 50 schools, The ONTO Group provides innovative business solutions to educational institutions across the UK and internationally, and the agency will be drawing on both its B2B and education sector experience to build the company’s profile further amongst its targeted audience base.
The content-led PR campaign will combine business news generation, case study story-telling and authoritative feature-led editorial placement, with a dynamic award entry programme, creating awareness and building the brand’s reputation in its sector.
Neil Gregory, Co-founder and Customer Success Director at The ONTO Group explains: “Since establishing the business three years ago, my Co-founder James Treacy and I, together with our incredible team, have had a phenomenal journey.”
“The pandemic brought a rapid demand for our services with many education clients initially requiring additional specialist support due to staff shortages. We are delighted that we have retained the vast majority of these schools and colleges who are now reaping the benefits of outsourcing their data management services and the significant cost saving that this can achieve.
“In working with Zeus PR we are excited to be taking our business to the next phase.”
Anthea Fosti, MD at Zeus PR comments: “The education sector has never been more stretched in terms of resources. There are enormous pressures on schools and colleges to deliver a first-rate education on limited budgets, and with reduced staffing. The ONTO Group has a proven and compelling offer, delivering efficiency and cost savings to its education clients and we are excited to help them share their story.”
Offering its school clients a variety of IT-based services, the ONTO team assists with specialist advice, reassurance and hands-on operational support. This includes onsite consultancy and training, timetable management, pupil analysis, exam arrangements, Power Bi and other data services.
In founding the group in 2019, James Treacy, with a strong track record in trading highly successful businesses, joined forces with Neil Gregory, who has extensive expertise in providing IT consultancy support for educational establishments.
The ONTO family work as a collective team to offer schools a personalised experience, by tailoring services to the needs of their education customers. ONTO understand how demanding the education environment can be and so work closely with schools to provide a supportive, effective relationship.
To find out more about The ONTO Group visit: www.theontogroup.com
A Room with a View ... a PR Launch for a New Home Interest Brand
The Zeus PR team has been supporting with a national PR campaign, home interest brand Vita Modular, a visionary designer, manufacturer, and installer of modular, bespoke garden buildings, extensions and annexes.
With a distinctive range of exterior cladding finishes and architectural embellishments, Vita Modular buildings which are manufactured in the West Midlands, offer unrivalled solidity and durability with their trademark structural steel sub-frame.
The PR agency has been drawing on its vast experience in supporting home and interiors brands to launch Vita Modular in the UK, undertaking for the brand, content creation and generating relevant national media exposure in high end consumer lifestyle media, as well as specifier publications. Part of the agency brief includes an education element, promoting an understanding amongst home owners of the benefits of modular garden rooms, extensions and annexes.
Custom built and unique to each client with multiple customisation options, Vita Modular’s garden buildings provide much needed multi-functional space for a home office, bar, home gym, cinema room, music studio, kids zone and additional living or storage space; all whilst enhancing the aesthetics of your existing outdoor space.
Co-founder Edward Medd comments: “Our modular garden buildings, styled to reflect modern architecture, comply with all aspects of current UK building regulations, so you not only have complete peace of mind that your garden room is built to last, but you also have a space that maintains a consistent temperature for comfortable all year-round use.
“We pride ourselves on honesty and transparency, so the price of a Vita Modular building includes everything from site survey to delivery, installation, foundations, high-quality doors & windows, painted walls, electrics, lighting and premium flooring. We’re so confident in the performance and longevity of our buildings that they come with a 10-year structural guarantee as standard.
“We are proud to offer an industry-leading guaranteed 6-week lead time from the date of order and flexible payment plans to further set Vita Modular apart as the new go-to for premium garden buildings.”
The founders of the brand have a combined 40 years of experience in delivering luxury new build residential and commercial developments all over the country. They retain control over all operational activities of the business along with their brilliant team of designers, craftsmen, installers and project managers.
More information on Vita Modular can be found at https://www.vita-modular.co.uk/
A Tidy Start …..Supporting a Major Home Interest Association
Zeus PR agency is celebrating a highly successful first quarter managing the Lifestyle & Interiors PR for a national home interest association The Association of Professional Declutters & Organisers (APDO).
APDO has seen its membership almost double in size over the past couple of years, including an increasing international presence that ranges from the Cayman Islands to Hong Kong, to Estonia. APDO is a not-for-profit association, funded entirely by membership fees and income generated through activities such their widely recognised training programme and sponsorship.
With an expertise in home interest PR and managing national consumer campaigns, our agency has been enlisted to elevate the profile of the visionary organisation and its dedicated members, with a multi-channeled and multi-disciplined PR campaign, and we couldn’t be enjoying the brief any more!
Working closely with the APDO marketing team and their passionate members, we have already secured coverage on several BBC radio stations together with top flight national media titles such as Metro, Living Etc, Bella, Heat, Good Housekeeping, House Beautiful, Women’s Health, Prima, Woman’s Weekly, Yours, Take a Break and Real Homes, with lots more in the pipeline!
The campaign to date has been a wonderful whirlwind of securing national media feature inclusion, generating major press reviews, event promotion, initiating brand partnerships, achieving expert-advice led placement.
We also ran a highly proactive press office for a major APDO event National Organising Week 2021, which took place in November, and were on hand to deliver impactful media exposure in the national print media, as well as on leading digital media channels and on broadcast stations.
As we write this post, we are busy planning the PR campaign for Spring Clearing Week, 21-27 March 2022. The event is an annual initiative to help the UK to declutter their excess. Members will be offering lots of expert advice to support others in clearing the surplus in their lives and provide guidance on giving your unwanted belongings a new lease of life!
The agency is also supporting the APDO Annual Conference, 11-12 May 2022. At the conference, which is based in Manchester this year there are opportunities available for brands wanting to raise their profile at this highly-regarded event.
A two-day learning opportunity for APDO members and the public, this year’s conference theme is ‘Time for a Change’ – driven by the many adaptations needed to be made over the last two years in both business and in people’s personal lives, as well as the heightened issue of sustainability.
APDO, the UK’s membership association for decluttering and organising professionals, sets standards, provides professional development and supports the growth of the industry. Founded in 2004, APDO is a non-profit organisation and belongs to a global community of professional organising associations which foster collaboration to advance the industry through sharing information and ideas.
If you are a member of the media interested in press content, such as organising advice or even doing a review of a decluttering or organising session in your own space, or if you represent a brand and want to learn more about APDO and the opportunities offered at its events, we would love to hear from you – please email Alexandra@zeuspr.co.uk